Library
Discover our latest insights, updates, and community stories - all crafted to support your journey as a Catalyst.
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Catalysts are problems. At least, historically speaking, in the way that most organizations have been run. They don’t fit the version of the “high performer” that so many orgs had for so many years — you know, you crush the KPIs handed to you, managed up well, and developed an expertise and capac...
Jan 01, 2024
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Shannon Lucas
Accelerating Strategy Activation in 2025: The Executive’s Playbook
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As we enter 2025, executive leaders face a stark reality: the organizations that thrive will be those that can transform at the speed of market...
Apr 22, 2025
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Shannon Lucas
Problem Framing & Vision Iteration
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Being a Catalyst is exhilarating, but getting others on board to make changes can be exhausting. We get it. As Catalysts ourselves, we've navigated the...
Apr 16, 2025
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Shannon Lucas
Profile of Success With Shannon Lucas
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Profile of Success With Shannon Lucas
Sep 30, 2024
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Shannon Lucas
Profile of Success With Tracey Lovejoy
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Profile of Success With Tracey Lovejoy
Sep 30, 2024
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Tracey Lovejoy
The Catalyst Formula: Creating Change With Our Superpowers
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Catalysts don’t have super strength, though we sometimes try to carry more weight than we should. The truth is much simpler and more extraordinary than...
Oct 15, 2020
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Shannon Lucas
How to identify and encourage the key traits of innovators
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The term VUCA—short for volatility, uncertainty, complexity, ambiguity—originated with the U.S. Army War College to describe how the world was changing in the wake of...
Jan 15, 2021
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Shannon Lucas
9 Must-Read Books to Prepare Entrepreneurs for 2021
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The events of 2020 seemed to catch the entire world by surprise, and there's no reason to think 2021 will be any different. If entrepreneurs...
Nov 20, 2020
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Shannon Lucas
Trauma In The Workplace Happens. Are You Contributing To It?
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If you’re an entrepreneur, you’re probably someone who focuses on getting things done, moving the needle, and hitting your goals. You likely have an internal...
Apr 01, 2021
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Shannon Lucas
16 strategies to ensure the content you’re producing has real value for your audience
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Gone are the days when producing business content simply meant writing copy for ads. With today’s broad variety of 24/7 media outlets, organizations have the...
Aug 10, 2021
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Shannon Lucas