


Shannon Lucas
Apr 16, 2025
Welcome to 2025, the Year of the Catalyst!
January isn't just about resolutions - it's about revolution. If you connect the dots quickly, boldly leap into uncertainty, and see the opportunity for change everywhere – then you are a Catalyst and this is your year. Time to transform those bold ideas into measurable impact.
Being a Catalyst is exhilarating, but getting others on board to make changes can be exhausting. We get it. As Catalysts ourselves, we've navigated the same challenges you face, and we've built a toolkit to help you drive the impact you know is possible.
A great first step is to articulate your vision clearly in terms of the problem we’re solving and who we’re solving it for in a way that can easily be shared with others. Enter our Problem Framing and Vision Iteration tool. We teach this proprietary tool in our class, but you can download it here for free.
Problem Framing and Vision Iteration today. Then, check out our great podcasts on effective Catalyst communications – and overcoming resistance to change – right here.
Your ability to see possibilities others miss isn't just a trait - it's a superpower waiting to be unleashed. We’re excited to help you transform that vision into lasting, meaningful change.
January isn't just about resolutions - it's about revolution. If you connect the dots quickly, boldly leap into uncertainty, and see the opportunity for change everywhere – then you are a Catalyst and this is your year. Time to transform those bold ideas into measurable impact.
Being a Catalyst is exhilarating, but getting others on board to make changes can be exhausting. We get it. As Catalysts ourselves, we've navigated the same challenges you face, and we've built a toolkit to help you drive the impact you know is possible.
A great first step is to articulate your vision clearly in terms of the problem we’re solving and who we’re solving it for in a way that can easily be shared with others. Enter our Problem Framing and Vision Iteration tool. We teach this proprietary tool in our class, but you can download it here for free.

Your ability to see possibilities others miss isn't just a trait - it's a superpower waiting to be unleashed. We’re excited to help you transform that vision into lasting, meaningful change.

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As we enter 2025, executive leaders face a stark reality: the organizations that thrive will be those that can transform at the speed of market...
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