The most effective way to strengthen your org — look at your “outliers”

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Catalysts are problems.

At least, historically speaking, in the way that most organizations have been run.

They don’t fit the version of the “high performer” that so many orgs had for so many years — you know, you crush the KPIs handed to you, managed up well, and developed an expertise and capacity in the one small silo you happened to occupy.

But the truth is? The way that people traditionally thought about “high performers” is flawed.

It just doesn’t work past the V1 internet age. (And, let’s be honest, it was already on its last legs by then.)

That way of working falls apart in the face of ambiguity and complexity, and has no space for sensing of the whole system you’re working in — all things that are now absolutely critical to organizational survival.

All the things that made Catalysts “difficult” are now critical capacities for survival and high performance, but most orgs still haven’t caught up. Sure, more people are recognizing the value that Catalysts bring to the table, but they’re kind of seen as unicorns. They can do amazing work, but sometimes they’re just more trouble than they’re worth, right?

And no organization can cater to a bunch of outliers on the off-chance of occasional brilliance.

Here’s the thing though…

Developing your Catalysts isn’t catering to outliers. It’s the most effective way of making your organization healthier as a whole.

A couple years back Google’s Project Aristotle found the 5 factors common to effective, successful teams:

Psychological safety
Dependability
Structure and clarity
Meaning
Impact

They weren’t researching with an eye towards Catalysts at the time, of course, they were just interested in what made their best teams tick, and what allowed them to function as more than the sum of their parts — but that list is a picture-perfect representation of the things that are non-negotiable for Catalysts to succeed.

Now, you can work to cultivate these areas for everyone in your organization and not just your Catalysts. (In fact, we really recommend that you do!)

But your Catalysts are going to benefit the most from this work, give you the fastest results, and the most ROI in terms of innovation, creativity, engagement, and capacity for complexity — all those great buzzwords going around the corporate space right now.

When your Catalysts are supported, it lights a fire in the rest of the organization.

Catalysts are, by nature, starters. They thrive in disruption, they’re always going to be the people on that far side of the adoption bell curve, and they can’t help but move into action.

So when you start working to create the culture and structure in your organization that gives them what they need, they can’t help but bring the whole organization along with them.

And, given the chance to fire on all cylinders and really let their superpowers out to play, they’ll not only raise the standard of performance of the entire organization, they’ll instinctively future-proof your organization, because they don’t just manage complexity, novelty, and chaos. They seek it out and thrive in it!

Whatever the latest breaking thing is that changes the way we work, they are by their very nature going to be at the front of that. Plus, whatever crises come along, they’ll happily turn their talents to transforming them into opportunities.

The one thing we know for sure about the future of work is that it’s only going to get more complex and chaotic. So why wouldn’t you hone your best assets?

So given all that, how can you support your Catalysts and chaos-proof your org?

You already know that waiting to change your culture and structure until after disruption hits is going to leave you dead in the water. (Just look at all the organizations that have been completely swamped by the changes of the past few years!) The good news is, it’s not actually all that hard to start supporting your Catalysts, and by extension, the rest of your organization.

Four things our research has shown to be especially effective are:

— Do the work as the leader to create a psychologically safe environment.

Without a clear and explicit recognition of where the limits are, no one is going to feel safe enough to let the full scope of their creativity and capacity out to play, much less Catalysts, who are routinely burned by organizations or supervisors who don’t understand what they’re trying to do.

As the leader of Catalysts, you have to make it 100% clear where the boundaries are, and what they can safely do without having to worry about losing their jobs or facing other penalties. Get very clear with yourself about what the guardrails of change are, communicate that to your team, and — this is the most important part — actually follow through with it. Give your Catalysts the safety and structure they need to let their brilliance unfold, and you’ll be amazed at what they do.

— Recognize your Catalyst’s strengths, and connect them to the kinds of challenges they love.

Trying to shove your Catalysts into the same-old same-old is like using a racecar to go pick up your groceries. These people thrive on difficult, weird challenges that require them to work outside the lines and do the impossible. So see what you can do to identify your Catalysts, and then make a list of the most intractable, complex, chaotic issues you’ve got going on. Then wind them up and watch them go!

— Provide them with relevant training they can practice in real-time.

The fastest way to make a Catalyst check out is by giving them a whole bunch of irrelevant information they have to learn “just because”. Catalysts think fast, learn fast, fail fast, and improve fast. Give them relevant training for whatever it is you want them to do, but make sure they can practice it in real-time. These are hands-on people who are wasted on learning by rote, or clicking their way through static trainings. Give them the tools and information to do what they need to do, then let them figure out how they want to apply those things.

— Connect them with each other.

Catalysts are often lonely within organizations (especially if they’ve been traumatized or branded as “trouble” before.) But the only thing more powerful than one Catalyst is a bunch of Catalysts working together. They love sharing ideas, bouncing off each other, and coming up with really creative solutions to things that no one would have ever been able to predict.

Your Catalysts aren’t problems. They’re your solution.

And quite frankly, supporting them is the absolute most effective way to survive the exponential curves of disruption and the pace of change that are taking down so many organizations. So give them what they need, invest in their development just a little bit, and they’ll have your entire organization working more creatively and effectively before you know it.


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You know the value of Catalysts … but how do you activate them in your org? The Corporate Catalyst program helps you to identify, activate and develop your Catalysts so you can create massive organizational impact. Find out more here.

Tools Catalysts Need to Thrive

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The moment you self identify as a Catalyst can feel like a lightbulb moment, sometimes for a light that we didn’t know had burned out. The first thing many people tell us is how relieved they are—that they always thought they were “crazy,” and how excited they are to finally have words for the way they operate in the world. But despite this lightbulb moment many of us don’t even know if we have the tools to thrive.

Why is this realization so important? Because as Catalysts, we think and act differently than most. Sometimes those differences are welcomed and celebrated, and other times we’re written off as disruptors or troublemakers. 

Catalysts see interconnected data everywhere we look, and that data often points to potential change that we’re motivated to set in motion—even if the people around us don’t yet see that same vision. Once the early, exciting phase of a project is under control, we tend to get bored and would rather hand off projects to someone else than see them all the way to the more mundane levels of completion. 

For the non-Catalysts among us, we’re sure you can relate to the frustrations of working with someone who seems to jump around or shift the goalposts or start something and “never finish.” 

You’ve probably also felt the positive sides of that interaction as well, when someone seems to work magic as they pull strings and make connections to achieve an extraordinary goal.

Sometimes it feels like magic to us as Catalysts, too—or at least like a normal way of being. 

    • Doesn’t everyone see what I’m seeing?
    • Don’t you all want this better future to happen?
    • I thought we had agreed to turn left—why is everyone going to the right?

And other times, we feel just as chaotic as we look. That’s why finding out we’re not broken, we’re not crazy, and we’re not alone is such a remarkable experience.

But once the realization that you’re not broken sinks in, the next questions often start with “how…” 

    • How do I share my vision without scaring people away? 
    • How do I moderate the pace of change when I didn’t even know it was too fast?
    • How do I build partnerships and bring people along? 
    • How does a Catalyst thrive—in the workplace, at home, and in the world?

Recognizing your Catalyst superpowers (and weaknesses) is only the beginning of the journey. Honing and articulating them is a lifelong process—one that we’re working on together at Catalyst Constellations. 

We believe that by understanding more about how you move so quickly, why you are more willing to break things in service of a better future, and what causes you to burn out with more frequency than your peers. 

Our research shows that Catalysts have an innate process and way of moving through the world, called the Catalyst Formula. It includes three phases —Vision + Action + Iteration—encased in and powered by rejuvenation.

A graphic showing a circle with the title rejuvenation and the concepts of vision, action and iteration inside the circle

Our book details this process step by step, like looking under the hood to see what makes a Catalyst go. In our Catalyzing Organizational Change course, we take it a step further. Over six weeks, we walk through each component of the formula with small groups of Catalysts as they learn to apply those particular types of strengths in new ways, with stronger intention. Beyond simple analysis, we work alongside each other to develop the necessary catalyst muscles to more effectively create the change we need to see in the world. 

The more familiar we become with the Catalyst Formula, the clearer we see it in motion every day of our lives, the better we can harness it. So let’s unpack a few key tools, one for each aspect of the Catalyst Formula, that can help you thrive as a Catalyst, no matter what kind of change you’re manifesting in the world.

Learn to Articulate the Vision

When we talk about Vision with Catalysts, it’s a little bit different than the way the general population thinks of it. This Catalyst superpower is not necessarily about a singular goal or ultimate finish line to drive toward. It’s an entire mode of thinking that we never shut down.

Our tentacles are always out there, feeling for what seems like limitless possibility. We’re gathering data not just in our literal research, but as we read a room, have conversations, learn more about our organizations, and become inspired by creative works. 

We constantly pull this information in, from all sources, and that’s when the “magic” seems to happen. Our ability to connect the dots makes all of those disparate sources equally informative. The message in a science fiction novel connects to the concern a colleague had which connects to the stats a research team just compiled…and it all points to the solution to the gap in the organization that we’ve been trying to sort out.

But this happens so naturally and so clearly for us that we often just go after that solution, not realizing we’re the only ones who took that mental journey from point A to point Q all in an instant.

A cartoon super hero looking at "lots of ideas" and a vision of how the world could be

No matter how clear our visions for a better future are, most of us don’t know how to communicate that vision to anyone else.  

In order to bring people along, we have to be able to show them where we’re going. And often, that must begin before the vision coalesces. In other words, sharing the vision begins with listening first. 

The Listening Tour is a key Catalyst tool for shaping a clear vision that involves the people around you.

Take a period of time to simply listen and observe. Try to understand the context, challenges, needs, and success criteria of stakeholders across your organization. Be intentional in your conversations—about who those conversations are with and what opportunities or concerns you cover—to gather data to inform your vision. Ask them open ended questions and give them the time and space they need to share an in-depth view of their world. Focus on listening for deep understanding. 

Not only is this a source of data for you as you’re connecting the dots toward that ultimate goal, but it helps the people around you appreciate at least a piece of the process as it unfolds. Taking the time to truly understand your stakeholders’ situation is a great way to start cultivating your vision in a way that invites cooperation. When they see their input in the vision you eventually share, it won’t seem quite so disruptive.

And, as simple as it sounds, remember to actually say your vision out loud once you come to clarity on it. Over and over and over again.

It’s common for Catalysts to move forward into action, after barely taking the time to fully form the vision in their minds—what it would look like once complete and who it would impact along the way—much less externalize it. 

A cartoon representation of your uncertain future represented by a blur and a Catalyst's certain future represented by glasses

Take time early on to meet with someone “safe” (preferably someone who isn’t going to be impacted by the vision) and say it out loud to them. Get a feel for what that’s like. Make the case for it. Let them challenge you. Again, you’ll gain more data, and you’ll have a better idea of how to present it to stakeholders once it’s time. 

Create and Use an Action Map

There is little on this earth more powerful than a Catalyst who can articulate and externalize their vision. Creating an Action Map is one of the best ways we ensure that vision has a chance to become reality. 

This is one of the more concrete and helpful tools in the Catalyst’s arsenal, and one that we use every time we set out to create something new. 

It’s exactly what it sounds like: a map of actions to be taken on the way to a vision. If you are here—what does your vision look like, when should it come to life, and what key stops are you going to have to make along the way?

The Action Map is helpful as a visioning tool, asking us to become more specific and clear about what it is we’re driving toward. 

It’s a regrounding tool, asking us to stay focused as we move into action and begin to iterate on our planned steps. 

And if we plot our own personal needs on it as well, it’s a rejuvenation tool, asking us to think of ourselves as whole people and not just vehicles for change.

The goal of an Action Map is to track your intended path so that the whirlwind of iteration doesn’t take you away from it.

Once you’ve built an Action Map, keep it front and center. It should become a key tool that you use to prioritize your time and recap your accomplishments, even as you move forward in that non-linear way that most Catalysts are prone to. It can also become a reference point that helps other people know what you’re doing too. 

You might create your Action Map on a spreadsheet, jot it down in a journal, or sketch it out with drawing tools. The actual format of the map isn’t important. What matters is whether you can use it to check in on your vision—updating it as needed, of course—and stay focused on the steps that will get you there. Keep your original Action Map and all subsequent versions to document the journey you’ve been on and the pivots that you’ve made based on input and data that you’ve gained along the way. 

Count the Wins (and Losses)

In spite of the remarkable levels of change Catalysts are able to create, we don’t often feel successful. We move so quickly past our original (poorly articulated) goals that we forget how far we’ve come to get there. 

That non-linear way of working tracks as constant effort without often registering as success. Yet when we look back on the previous year, we often find ourselves in a completely different place than where we started, with much progress being made, even if sometimes it was just helping the team come to clarity on “What next?”

This makes celebration another key tool for Catalysts to thrive—not just in the completion of a vision, but in the everyday small stuff.

A cartoon of a stick figure looking at a wall with tons of black and white sticky notes on it

When you make an Action Map, you’re not just pointing the compass to the true north of a vision and setting out toward it. You’ve identified clear steps that will have to be taken along the way. Progress along that map is worth celebrating. Appreciate what you’ve accomplished, whether it’s landing that key meeting or clearing out those old files that held important information.

Similarly, you’re going to hit hard losses—maybe even on steps you were counting on being a win. Those are worth appreciating as well, because even failure is a form of information that can help you move forward. Reframing failure in this way is a key part of the successful Catalyst’s journey. 

The losses can still hurt. You can still feel them and experience the consequences. But you don’t have to get stuck there. 

Articulating the wins and losses, both as they happen and in retrospect, is important not just for you but also for your team or partners. We constantly find ourselves reminding each other to celebrate the small stuff and to look for the win that’s hidden in a loss. We try to toast the easy wins as much as the hard ones, because they’re only easy when they come on the heels of other wins we blew right past.

Learn to mark those moments that move you forward, even when they feel like a setback. Share the moment with people around you, so that they can learn to reframe failure and celebrate progress as well.

Over time, you’ll find that small but consistent moments of celebration or acknowledgment will keep others on the journey with you where they might otherwise feel left behind. And even if you’re all alone, they’ll help you create space to breathe for a moment and enjoy the work once more.

Track Your Energy

Embedded within each of the other key tools is this quiet reminder that you matter too

A vision doesn’t come together as well if you aren’t present in each of your interactions with people and data and inspiration. 

An Action Map isn’t as effective if the things you need as a person aren’t on at least a few stops as well.

Wins and losses are important for the team, but it’s just as much about your own satisfaction—reminders of how much joy this work actually gives you.

That’s where the final piece of the formula comes in, even though it’s more like a bubble encasing the whole Catalyst Formula within it. Rejuvenation is the slow burning fuel that makes the Catalyst keep running. Without it, we might burn hot, but we’re going to burn out fast. 

We can become so externally focused on the change, that we forget to think about ourselves. That’s why so many of us hit exhaustion and burnout more deeply and with more frequency than non-Catalysts. The work that once gave us energy begins to take away from everything else that gives us energy, until all it does is take. Eventually, we have nothing left to give.

To start a practice of rejuvenation, start by simply tracking your energy.

What’s giving you energy and what’s taking it away?

Do you see a pattern of energy-draining or sustaining tasks? What about interactions? Is your role still one that brings you life and joy? 

Image of a cartoon energy tank for a human with levels listed as vacation, meditation, yoga, and walks

Because rejuvenation encompasses the whole Catalyst Formula, that awareness can affect each of the other tools, too. As you build your vision and map it out, consider what kind of energy you’ll have on the other side and what you’ll need to sustain it along the way. As you prioritize your day or week or month against the Action Map, think about what gives you energy and find a place for it on the map. When you hit a big win, use that energy as fuel to get you through a lower spot around the corner.

The Thriving Catalyst

No, these tools aren’t going to solve everything. You’re still going to move too fast, frustrate people and become frustrated, and lose more energy than you gain. You’re most likely going to burn out. 

The difference comes with the level of intention that the tools create. 

    • The Listening Tour helps you shape a more well-rounded vision that others can see themselves in, and articulating that vision out loud helps you set off in a more specific and clear direction.
    • The Action Map gives you a guiding star to prioritize by, to hold focus when iteration threatens to carry you away or when the midpoint starts to get tedious and boring.
    • Celebration of wins big and small—and of what you learn from losses—brings energy and satisfaction back into the process of work itself.
    • And when you track your energy, you’ll see even more of what feeds you as a Catalyst or seems to drag you down.

And that’s really the heart of it all: the tools you need the most are the ones that will help you thrive. You don’t have to fit anyone else’s expectations of what visioning looks like or what should or shouldn’t be energizing. You just need to live up to your own incredible potential, inside and out.

Because when you know that you’re a Catalyst—not a broken mess…

When you know you’re tracking toward a specific vision—not just making “magic”…

When you can see the map of actions that will get you there—holding yourself to your priorities instead of chasing every shiny new adventure…

When you can look back on your progress and celebrate clear wins and mark important losses—bringing your team along as pivots happen instead of jumping ahead alone…

When you can track your energy and truly value yourself as a key part of the changemaking process…


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…That’s when you shift from surviving the world as a disruptor to changing it as a powerful, thriving Catalyst.

 

For more tools and exploration of how Catalysts work, get your copy of Move Fast. Break Shit. Burn Out. To build your Catalyst muscles with the community, our next Catalyzing Organizational Change course kicks off soon

Orchestration: The Catalyst Achilles Heel

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What do you know about Orchestration? If you resonate with the title of Catalyst you should worked on being versed on the concept because orchestration is very likely achilles heel for most Catalysts.

When we met Gabe (pseudonym) he was new in a design research role. He was confident that design research methods would help transform the company, ensuring that products would be developed more closely aligned to the needs of actual customers, therefore making the company that much more successful.

Starting his role he had met with “everyone” telling them about design research and design thinking and the design process and how he could help them. He expected a rush of engagements, people emailing and asking him to support their efforts. But instead, after months he felt he still needed to fight to get invited to meetings.

He didn’t know what to do!

“The single biggest problem in communication is the illusion that it has taken place.”

William H. Whyte

So what do we mean by orchestration? Here’s our definition.

Orchestration: The process of helping others see their role in manifesting a stated vision.

Said another way, if you are driving toward a certain outcome then you need to step into the role of an orchestra conductor to help bring that outcome to life.

In our article, The Three Most Common Mistakes of Catalytic Leaders, we point out that as Catalysts we often skip orchestration. And we do that because we are so in service of our vision – the destination where the world is better that is crystal clear to us – and we assume everyone else is in service of that new destination as well. If it was clear to us, it must be clear to everyone else, too.

But all kinds of things get in the way of that being true:

  • They may not see what you see.
  • They may see it fleetingly or be mesmerized with your excitement, but don’t really see it for themselves.
  • They may not understand why it is truly beneficial to THEM. Maybe in general, but why is it worth their time, energy and effort, as opposed to putting those things elsewhere? What do they really get out of doing work to move to this new destination?
  • They may not understand how to participate in getting there.

As the advocate of change it is our job to help people see what we see, why it is beneficial to them and how they can participate in making that vision a reality. It is our job to conduct the orchestra.

There are six key tools that are essential to orchestrating the change you want to bring into being.

#1 – Clearly Articulate Your Vision. If people can’t see the destination, they are not going to travel there. Therefore you need to articulate the vision so they really understand what you are talking about AND so they understand the benefit to them.

An important part of vision articulation is the use of models, or visual communication. 80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read. And visual social media content is 40 times more likely to get shared. So after you have found words to describe your vision, build models to show your vision.

One model could show stages toward the ultimate vision so people understand the steps from here to there. We call this an Action Map. This one would be regularly updated.

#2 – Map Your Network. You need to know who is in your orchestra (and who shouldn’t be). Talking to everyone over and over doesn’t scale and it hard to keep track of. So you want to take time to consider who you want to target and how. If you are in an organization, having the org chart is helpful, but there is much it does not tell you. And if you are driving for change outside of an organization, maybe in your neighborhood or starting a new venture, you will need to draw the map from scratch anyway.

Some things to make note of as a you build your network map: Who are your endorsers / advocates? Who has decision making authority? Are influencers? Who are or might be resistors? Knowing these will help you build a strategy of who to influence and how.

#3 – Build Your Influence Strategy. Once you have mapped your network you’ll want to be intentional about growing Influence with specific people you identified. For example, you won’t need to spend as much time with endorsers, but you will need to keep them up to date. Versus decision makers and influencers should have regular time with you.

As you build your influence strategy you will want to leverage best practices in growing influence, such as understanding the world view and currencies of each key person.

#4 – Over-Communicating. An important tool is to repeat repeat repeat. Politicians do this well. Catalysts often do not. Once you have articulated your vision, built an Action Map and identified the right people to be in your orchestra, you want to be sure you are repeating and updating regularly, likely until it feels uncomfortable to you (but probably not to others).

#5 – Breadcrumbing. As Catalysts we iterate quickly and sometimes we don’t even recall how we got from A to B to Q. So it’s easy to understand why others can struggle to follow our lead. Breadcrumbing is the act of documenting how you got from A to B to Q.

Sharing these breadcrumbs will help people understand your path so they feel stable as you all move forward. Otherwise our iteration can make people feel as if they are on quicksand.

In addition, breadcrumbing is also an important way to document your role as the Catalyst so you can keep track of the impact you have had along the way. When we are successful as Catalysts people eventually believe what we advocated was there all along, and our impact can become invisible. So breadcrumbing helps to mark those shifts toward manifested vision.

#6 – Project Management Tools. If you are orchestrating others you may find the need to engage with project management tools that have timeline or task management. If you are doing this within an organizational context we suggest you adopt tools that are already being used in the organization, even if they aren’t the very best tools. Unless the change you are advocating for is a new project management system, trying to bring in a new tool likely is not worth the noise.

If you are building outside of an organization you can use whatever makes the most sense to you and the people you’ll be working with.

The key is once you start a system, make sure to use it. As the orchestra conductor you need to create the structure and actually adhere to it.

***

After working with Gabe he built a visual model of how design research works and how it could help his partners. He mapped his network and met with influencers and decision makers. Got their feedback and had them imprint their ideas on the model. He built a plan to be checking in with them regularly to ensure he was over-communicating and he was updating them. He found people felt they were hearing his ideas for the first time, and they really seemed to get it. As a result he started getting invited to meetings and was able to begin to document small wins along his Action Map.


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***

If you would like to go deeper on orchestration, a great place to do that is the Catalyzing Organizational Change course. This course is an 6-week online course where we come together to clarify our identities as Catalysts, then learn and practice skills such as orchestration that will allow us to sustain our energy and thrive while we make meaningful change. And we do this together with a group of like-minded Catalysts, creating a safe tribe to experiment and grow with.